About Us

Backstory Behind Petheral

Pet Heral Owner

Hey there, I’m Josh Cassiel, the heart behind Petheral. Let me take you back to the spark that ignited this journey.

As the founder of Petheral, let me take you back to the very beginning, where the spark for our pet blog ignited. Growing up, I’ve had a lifelong companionship with dogs. From the moment a fluffy pup trotted into my life at the age of 5, I knew that these four-legged friends held a special place in my heart.

The genesis of Petheral stems from this unbreakable bond I share with canines. Each tail wag, each soulful gaze, and every furry embrace has shaped my passion for our beloved pets. But beyond personal anecdotes, it was a realization—a realization that there was something missing in the pet community.

I saw a gap, a gap longing to be filled with reliable, heartfelt, and expert guidance for fellow pet lovers. That gap became the beacon, guiding me to establish Petheral. Our blog isn’t just another pet space; it’s a haven crafted with love, expertise, and a burning desire to make a difference in the lives of pets and their devoted owners.

What motivates me every day is the eagerness to share authentic experiences, practical tips, and vet-backed insights to ensure every pet receives the best care and love they deserve. The inspiration behind Petheral lies in the conviction that this platform can unite pet enthusiasts globally, fostering a community that thrives on love, empathy, and shared devotion to our furry companions.

At Petheral, we celebrate the profound joy pets bring to our lives. We stand as a testament to the belief that every tail wag, every sloppy kiss, and every paw print matters. Join us on this heartfelt journey where we aim to unleash boundless happiness in the world of pets—one wagging tail at a time.

Background and Founding Team Role

My lifelong passion for dogs and their well-being has been the driving force behind this pet blog. From the tender age of 5, my life has been intertwined with numerous furry friends, each leaving an indelible mark on my heart. My journey traverses academic pursuits, culminating in a Bachelor’s degree in Microbiology from the university, and delving into the intricate world of animal care through an enlightening internship at a vet hospital.

But Petheral isn’t just about me; it’s a collective effort, a collaboration of passionate individuals dedicated to enriching the lives of pets. Our team consists of a seasoned veterinarian and a skilled dog trainer, both bringing a wealth of expertise and experience to the table. Their commitment to animal welfare, coupled with their invaluable knowledge, ensures that every piece of information we share is grounded in expertise and compassion.

Our personal stories are intricately woven into the fabric of Petheral’s journey. It’s not merely about credentials and degrees; it’s about a deep-rooted love for our furry companions. We understand the joys, the challenges, and the profound connections that come with being a pet parent. That’s why our content isn’t just informative; it’s empathetic, relatable, and aimed at fostering a genuine connection with our readers.

At Petheral, we don’t just lead; we walk alongside our readers, sharing experiences, guidance, and insights that resonate with their pet parenting journey. Our backgrounds, expertise, and shared dedication make us the right leaders for this incredible venture. Join us as we pave the way for a community bound by love, compassion, and an unwavering commitment to our beloved pets.

Petheral founding team

Growth of the Company

Petheral Company Growth

Our journey has been a tapestry woven with countless moments of growth, learning, and sheer determination. From the inception of Petheral to where we stand today, we’ve navigated through a myriad of milestones and hurdles, each shaping our present aim to be a leading pet blog.

Petheral is a growing blog, driven by a burning desire to make a difference in the pet community. We are facing our fair share of challenges—navigating the vast landscape of pet care, understanding the diverse needs of pet parents, and striving to deliver content that truly resonates.

But within these challenges lay opportunities for growth. With unwavering dedication, we have in our repertoire, a diverse array of articles, guides, and expert insights. Currently, we’re catering to just dog owners but we’ll embrace the spectrum of pet lovers, from cats to birds and everything in between later in the future.

Our evolution isn’t just about content; it’s about impact. We listened intently to our readers, imbibing their feedback to curate content that addresses their queries, concerns, and joys. We embraced innovation, incorporating new formats, interactive tools, and engaging platforms to foster a more enriching experience for our audience.

Moreover, our commitment to growth propelled us to collaborate with esteemed professionals in the pet industry. This collaboration birthed partnerships that further enriched our content, ensuring that every piece of advice we offer is grounded in expertise, credibility, and a deep-rooted passion for pets.

As we stride forward, our evolution continues. We constantly seek new avenues to enhance our offerings, exploring innovative ways to serve our readers better. The journey hasn’t been without its challenges, but it’s these challenges that have sculpted Petheral into the resource it is today—a space where pet parents find guidance, solace, and a community that shares their love for our furry companions.

Meet the Petheral Team

Goodness George - Petheral Veterinary Doctor

Goodness George


Goodness brings a stellar background in veterinary care to our team. She holds a Doctor of Veterinary Medicine degree from a prestigious institution, complemented by years of hands-on experience in clinical settings. Goodness passion for animal health and welfare is evident in her dedication to staying updated with the latest advancements in veterinary medicine. Her expertise extends across a spectrum of pet health concerns, ensuring that the information we provide is rooted in sound medical advice and compassion.

Josh Cassiel - Petheral Founder

Josh Cassiel


From the tender age of 5, Josh life has been intertwined with numerous furry friends ranging from German Shepherd to Chihuahua, each leaving an indelible mark on my heart. His journey traverses academic pursuits, culminating in a Bachelor’s degree in Microbiology from the university, and delving into the intricate world of animal care through an enlightening internship at a vet hospital.

Kyle Williams - Petheral Dog Trainer

Kyle Williams


Kyle’s journey in the world of canine behavior and training began with a deep-seated love for understanding the nuances of our furry friends. He’s a certified professional dog trainer, armed with a comprehensive understanding of dog behavior and positive training methodologies. Kyle’s commitment to enhancing the human-canine bond shines through his vast experience in behavioral modification, obedience training, and specialized care for dogs with unique needs.

Mission and Vision

petheral mission and vision

Our mission at Petheral is deeply rooted in a heartfelt commitment to enhancing the lives of our furry companions. We aim to be the guiding light for pet owners, providing them with a reliable compass in the vast landscape of pet care. Understanding the challenges, concerns, and joys that come with being a pet parent, our mission is to offer comprehensive, vet-backed guidance that empowers pet owners to provide the best care possible for their beloved companions.

We strive to address a core need within the pet community—an insatiable thirst for credible, practical, and compassionate advice. From health tips and behavior guidance to product recommendations and heartwarming stories, our mission is to curate a repository of knowledge that resonates with pet lovers worldwide.

Looking ahead, our vision for Petheral is to continue evolving into a nurturing hub—a place where pet enthusiasts come together to celebrate the love, companionship, and well-being of pets. We envision pioneering innovative initiatives that push the boundaries of pet care, leveraging technology, research, and partnerships to make a significant impact in the field.

Our vision isn’t just about being a go-to resource; it’s about fostering a vibrant community—a community that thrives on shared experiences, support, and a mutual dedication to the welfare of pets. We aspire to forge deeper connections, expand our reach, and create a lasting legacy where every pet receives the love, care, and attention they deserve.

At Petheral, our mission and vision propel us forward, guiding every article, every guide, and every interaction we have with our readers. We’re on a journey to redefine the landscape of pet care—a journey that’s filled with passion, empathy, and an unwavering commitment to making a positive difference in the lives of pets and their devoted owners.

Quality Standards and Commitment

At Petheral, our foundation rests upon the pillars of accuracy, reliability, and value. We are deeply committed to providing our readers with information and services that are not only informative but also trustworthy and valuable in their pet parenting journey.

Our dedication to accuracy means that every piece of content we produce undergoes meticulous scrutiny. Whether it’s a health tip, a behavioral guide, or a product recommendation, we ensure that it’s vetted by our team of experts before it reaches our audience. We believe that our readers deserve nothing short of credible, vet-backed advice, and that’s exactly what we strive to deliver.

Moreover, we understand the importance of adhering to industry-specific regulations and standards. Our team is diligent in staying updated with the latest developments, guidelines, and best practices in the field of pet care. This commitment reinforces our trustworthiness and reliability, assuring our readers that the information they find on Petheral aligns with the highest industry standards.

Transparency is key to building trust, and we take pride in being transparent about our processes, sources, and methodologies. We believe in earning the trust of our readers through our actions, ensuring that every interaction they have with Petheral leaves them feeling informed, empowered, and confident in the guidance we provide.

Our commitment to quality standards and adherence to industry regulations isn’t just a checkbox—it’s our ethos. It drives us to continuously raise the bar, ensuring that Petheral remains a beacon of trust and reliability in the realm of pet care.

petheral dog commitment

Call to Action

man walking a dog

Join our community of pet enthusiasts and embark on a journey filled with insightful tips, heartwarming stories, and expert guidance. Subscribe to our newsletter to stay updated with the latest articles, guides, and exclusive content straight to your inbox. Our newsletter is a treasure trove of information tailored to enhance your pet parenting experience, and we’d be thrilled to have you on board.

Are you seeking personalized advice or guidance for your furry friend? Our team is here to help! Whether you have specific inquiries, need recommendations, or simply want to connect with us, don’t hesitate to reach out. Your questions, feedback, and stories are invaluable to us, and we’re here to support you every step of the way.

Explore our services and resources, delve into our articles, and discover a wealth of information that caters to the well-being of your beloved pets. We’re passionate about fostering a community where pet lovers come together to share experiences, seek guidance, and celebrate the joy of pet companionship.

Join us at Petheral as we continue our commitment to providing reliable, compassionate, and informative content for pet owners worldwide. Your engagement, feedback, and participation mean the world to us, and we can’t wait to connect with you!

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